About Us

SHAKEitCOOL was born out of a real need—discovered poolside. Our founder, a mother of two competitive swimmers, spent countless summer weekends at outdoor swim meets, where shade was scarce and the heat was relentless. Friends, coaches, and officials all faced the same issue: no real relief from the sun and heat.

While swimmers often relied on traditional cooling towels, many parents were less than thrilled with the “kitchen towel” look—uninspired designs that didn’t match their style or outfits. Frustrated by the lack of stylish, effective options, she decided to create something better.

The result was SHAKEitCOOL—high-performance cooling gear that actually works and looks good doing it. As the brand grew, so did the need for more ways to stay cool, leading to the creation of SIC Cooling Apparel—a separate line of innovative cooling products designed for all-day comfort, sun coverage, and active lifestyles.

SIC Cooling Apparel expanded SHAKEitCOOL beyond towels, offering thoughtfully designed apparel for people who spend long hours outside and want cooling solutions they can actually wear.

Whether you’re at a concert, a baseball game, or an amusement park, SHAKEitCOOL helps you beat the heat—without compromising on style.