About Us

SHAKEitCOOL was born out of a real need—discovered poolside. Our founder, a mother of two competitive swimmers, spent countless summer weekends at outdoor swim meets, where shade was scarce and the heat was relentless. Friends, coaches, and officials all faced the same issue: no real relief from the sun and heat.

While swimmers often used existing cooling towels, many parents were less than thrilled with the “kitchen towel” look—uninspired designs that didn’t match their style or outfits. Frustrated by the lack of stylish, effective options, she decided to create something better.

The result? SHAKEitCOOL—a high-performance cooling gear that not only works but looks good too. Designed to blend function and fashion, it offers instant cooling in a form you’ll actually want to wear.

Whether you're at a concert, a baseball game, or an amusement park, SHAKEitCOOL helps you beat the heat—without compromising on style.